DDPerks and free birthday drinks are no more... and customers are angry.
. DD Perks had been in place for 8 years and offered loyal app-using customers the ability to earn five points per dollar, which could add up to getting a free drink for 200 points. Other incentives, like a free drink on your birthday, were also beloved by members.
But now, Dunkin' has done away with DD Perks for a new Rewards Program. Apparently, the shift was based on"members' feedback" and is intended to"make several new enhancements like redeeming points for rewards on food and drinks,"more expensive than what was previously offered. Now, members can earn 10 points per dollar, but it takes anywhere from 500 to 900 points to get a free drink. And free birthday drinks? They're gone… right along with customers' patience.one customer in response to Dunkin's announcement. Others called it a"total downgrade" and a greedy way for the coffee chain to save money during a slowing economy.
Even though the new program does offer the ability to get free food for the first time ever and a"Boosted Status" for customers who buy from Dunkin' 12 times a month or more, the truth remains, people hate
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