Amid backlash over a partnership between the beer brand and the transgender influencer, a PR chief says it's dead in the water—for now.
Ferrara commented that the partnership with Bud Light had likely been"a big step for her" and that Mulvaney was"unsure what to do."
Influencers base their livelihoods on exposure, and one thing that could be said about the backlash against the partnership is that it has made many more people aware of Mulvaney. Amid her relative silence on the matter, transgender activists might question why she was not capitalizing on the controversy more to raise awareness of the stigma they face.
When it comes to influencers choosing which brands to partner with, she argued they should consider more than just the money.
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