Transgender social media star Dylan Mulvaney revealed that she pitched a “Western commercial” to Bud Light where a cowboy and a trans person share a beer — but the company “didn’t reach out.”
Dylan Mulvaney says she tried to ‘fix’ the Bud Light boycott by pitching ad where a cowboy and trans person share a beer
Mulvaney’s appearance at the festival in Austin on Sunday was one of the only times she spoke on her ill-fated tie-up with Bud Light, which had the company’s conservative consumers snubbing the brew since April — when ads starring Mulvaney on social media showed her cracking open a can of Bud Light in honor of March Madness and celebrating “365 Days of Girlhood.
“These brands need to step up,” the 27-year-old social media personality said, noting that “certain brands didn’t even continue speaking with me” after her controversial Bud Light ads. Though the brewing giant didn’t mention Mulvaney by name, after she posted a lengthy video blasting the company for doing nothing to help her as she faced torment, a spokesperson told the Daily Beast that it is “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.”
The post has since been viewed upwards of 4.1 million times, while Bud Light has moved on and tapped comedian Shane Gillis, who has been known to show off his impressive Donald Trump impression during his sets.
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