E-cigarette maker Juul's value slashed to $24 billion by hedge fund investor, WSJ says

Darsana reportedly wrote down the value of its investment in Juul by more than a third to a price that values it at $24 billion.

Darsana slashes the value of its stake in Juul by more than a third to a price that values the e-cigarette maker at $24 billion, the WSJ reported Friday.

Tobacco giant Altria invested in the controversial vaping company at around $250 per share and this summer that value rose to a high of about $300 per share.Gabby Jones | Bloomberg | Getty Images Darsana Capital Partners recently wrote down the value of its investment in the embroiled c-cigarette maker, the, hinting at the toll heightened regulatory hurdles are taking on its business.

Sales of e-cigarettes including Juul prodcuts have slowed over the past four weeks between scrutiny from regulators, a string of negative headlines and a growing number of vaping-related illnesses.compared with 48.1% growth in the 12-week period

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