A big relaunch is apparently planned for 2025.
Events company ReedPop, which has been partnering with the Entertainment Software Association for the past 14 months, will not be working on future E3 events. Reedpop has a good track record with live events, most recently organising PAX West in Seattle the past weekend, but didn't run a single E3 in that admittedly short timespan, with this year's eventFurther to this, there will be no E3 in 2024. Well, no traditional E3.
ReedPop had inked a multi-year deal with the ESA and 2023 was supposed to be the big relaunch post-Covid. In the end, what Reedpop president Kyle Marsden-Kirsh called"resourcing challenges" and a lack of industry attendees put paid to that, with big publishers increasingly unconvinced that splashing the cash on convention space and huge displays is worthwhile for them.
The two companies say the split is a"mutual decision". ESA president and CEO Stanley Pierre-Louis thanked ReedPop and said"While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.
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