EA Sports is sponsoring LaLiga following from split with FIFA.
from La Liga also details the league's interest in technology and grassroot initiatives with EA to"truly immerse fans into the world of football" both in reality and virtually.in May, after 30 years of collaboration between the two., EA has discussed how the FIFA licensing deal restricted it from bringing in new commercial partners, as well as the abililty to build experiences where football fans can watch and create content.
EA's sponsorship of La Liga will begin in the 2023/24 season, with more information coming in the next few months.We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.
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