For the first time since it debuted in 1993, developer EA Sports has ditched the FIFA branding and gone with EA Sports FC. It coincides with a major change to the game's most popular mode, one which reflects the growing diversity of the real sport.
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Not that her success has translated to much newfound respect in the notoriously toxic realm of online gaming, one where strangers with microphones are never shy to dish out abuse."Men get a lot of hate online too, everyone does in games. But it's never the same sort of thing: 'you shouldn't be playing this game, you should be in the kitchen' and worse than that.
But never mind the new name, an even bigger change is coming to the game itself, as football's biggest female stars join their male counterparts in Ultimate Team.It allows players to build their dream squads using trading card-like mystery packs, before taking them online to compete against the world.
As EA Sports pursues an even bigger marketing campaign than usual to promote its rebrand, Manley says it's"the perfect time" to put women front and centre. Some have tried to claim it goes against what they see as an"authentic" football simulation, ignoring it's already one which allows for such unlikely feats as Tottenham Hotspur title wins.
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