Each year, Spotify Wrapped is the confronting report card that reminds me of how uncool I am

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Each year, Spotify Wrapped is the confronting report card that reminds me of how uncool I am
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For those of us with unflattering music taste, this can be a difficult time of year

‘It’s flattering to think that somewhere an algorithm has output data specifically about you,’ writes James Colley about Spotify Wrapped 2024.‘It’s flattering to think that somewhere an algorithm has output data specifically about you,’ writes James Colley about Spotify Wrapped 2024.his should not matter. It is a marketing ploy. It’s the insidious work of a massive company that has throttled the music industry and forced artists to feed off the crumbs from its table.

That said, for those of us with less flattering tastes, those whose listening habits could be described as “Hobart, Tasmania”, this can be a difficult time of year. Perhaps what makes this so compelling to share is that your listening habits in the modern era are so private. No one else knows what is going on between your ears as you walk the streets.

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