Eastern Grace Film, a new production company that teased its debut production “The Sand Murmurs” earlier this month, has gone one step further. It used the Shanghai International Film Festival to u…
The company is an indirect subsidiary of Baination Pictures, a Beijing-based film and TV group that is listed on the Shenzhen stock exchange. Eastern Grace is headed by president Wilson Jiang, a veteran film distributor in China.
Speaking at the launch event at the Qiantan Shangri-la Hotel in Shanghai, Jiang said that the company will work within the “policy background of focusing on content output” and focus on “high-quality films with realism and Chinese aesthetic characteristics, injecting new vitality and creativity into the Chinese film industry.”
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