The singer visited Music World in Ipswich and posted about his gig, prompting guitar sales to surge.
Ed Sheeran posed with Matt, Stacey and John Fender after buying a guitar at Music World in Ipswich
The shop where Ed Sheeran announced to his 40 million Instagram followers that he was about to play an impromptu gig said it had a "really busy week" after the star bought his guitar there. Sheeran rocked up at Music World in Ipswich and spent an hour in the shop choosing a guitar and amp for the gig on the town's Cornhill on 7 October.He said since the gig, trade was up and "lots" of guitars had been sold.Although his team had been in touch with Music World to tell them the singer would be turning up, Mr Fender said staff "just couldn't believe it" when he actually showed up.
"He gave a lot of his time and he talked about his affection for the town, how much he loved Ipswich, and music, and it was always a plan to get a guitar and then to inspire a younger kid with it." Once Sheeran had chosen his guitar, he signed a few others in the shop, as well as the store's wall, on which he wrote: "The world's best music shop 2022."Sheeran - who had visited the shop with his mum as a young teenager - was keen for people to know how much he admired the store
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