The decision is inspired by the pop star independently releasing the album through his own label.
, is finally here. The album — released on Friday — marks a few firsts for the English
star, notably with it being his first independent release on his own Gingerbread Man Records, and the lack of promotional singles or music videos for the project.“Each record before I’ve done, like, all the big going in and doing all these radio interviews, and going on the late-night shows, and doing, doing all this stuff. And this record, there’s not even a single for it. There’s not, there’s not a music video.
Sheeran further stated that going the independent route alleviates him of the typical major-label pressure. Of the music industry, the “Magical” singer noted that “everything has to be the biggest and best every time, and then better the next time. I think that’s part of the independent thing, that takes away the pressure. There are no expectations because there’s no company. You have to live with it. You have to be like, ‘I don’t care what people think.
He also revealed that he is still grieving the loss of his best friend, Jamal Edwards. “I don’t know if you ever do [heal]. I think it’s weird to suddenly be like, ‘Cool, I’m fine. I’m not sad about my friend who died anymore.’ It’s definitely not something I think I want to be fixed. I think grief is something that lives with you forever, and some days its worse than others.
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