The watchdog received a complaint after a customer couldn't find a room at the advertised price.
The paid-for search ad for the hotel chain, seen on November 4, stated: "Premier Inn Edinburgh - rooms from only £35 per night."
Whitbread Group, trading as Premier Inn, provided the Advertising Standards Authority with data showing there were a total of 377 rooms on offer for £35 in Edinburgh within the 365-day booking window. It ruled that the ad must not appear again, adding: "We told Premier Inn to ensure that when using 'from' price claims in the future, a significant proportion of the advertised rooms were available at the advertised price."
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