The liquor retailing giant says it is only adapting to major shifts in consumer habits, not abandoning the big-box “category killers” that made it so popular.
Late last month, Aggie Pfeiffer-Smith found herself in the midst of an epic stoush – between the company she works for, Endeavour, and its largest shareholder, the billionaire publican Bruce Mathieson.working on strategy at Endeavour
Mathieson is going all out to win the hearts and minds of Endeavour’s army of retail shareholders under the campaign that demands the company “do better”. While the boardroom spat has transfixed corporate Australia with its sheer venom, behind-the-scenes there are other larger forces at play. Some industry players are convinced this is only the first act, and that substantial M&A may result whatever the outcome of the vote on Wavish’s run.took a close look at whether a buyout of the Endeavour business could stack up, while Woolworths was considering spinning the group off and onto the ASX.
Karly Georgiou, general manager of merchandise and transformation at Endeavour Group at the Alphington Dan Murphy’s store in Melbourne.Wavish is concerned that Dan Murphy’s has shifted away from its heritage as a big-box “category killer” with new smaller store formats, and that costs have risen. He is also questioning the long-term returns of Endeavour’s strategy of.
“Personalised omnichannel experiences are changing the way our customers shop,” she says. “It is a much-loved brand with a highly engaged customer base. That is in large part because of how successfully it has adapted to changing customer tastes and preferences over time.”
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