From Sunday II Sunday to Beautystat, eight entrepreneurs share their business success stories and plans for the future.
Our products are designed to protect your microbiome, let’s just call it your scalp, that’s your barrier protection, the barrier function for healthier hair. We created products to help cleanse, relieve and allow for a healthier scalp in 28 days, and work from there to the ends of her strands.Which business opportunities are you focused on in the year ahead, and why?
I remember in 2019, posting a Nina Simone clip on our page, and people were so mad at that clip because they thought I was being racist to white people, because Nina Simone said Black people are beautiful. That was an outrage. We didn’t launch many products last year. People don’t realize this, but we only did the “Coming 2 America” launch in March, and that was it. There was nothing else that came out the whole year. This year, y’all are getting launches every single day. I’m now going back to doing the things I truly love, which is storytelling the product development, engaging with the tribe.
The whole purpose is to lay the groundwork so even though you’re the first, you’re not the last. It’s been an incredible journey, and I have a responsibility to carry those with me who never saw themselves being or working with retailers the way that I am. Being able to launch my brand all over the world and different countries, it’s been an incredible journey.
I created the line for it to be something that was going to be universal for all skin types. But realizing now that it’s even reached a broader audience than I ever thought was possible before — I mean, eight major retailers in less than two years — and that that has given me more opportunities, more visibility to this brand.
I want to increase the accessibility of the products by launching mini kits, that I’m going to do later this year. More people can get their foot in the door, if the price point is not where it would be for everyone. Everybody will be able to afford the mini kits. I want to continue to create opportunities with other entrepreneurs of color to ensure that there’s even more inclusivity, and more visibility of what we’re doing, and what we can do together.
Last year I got an opportunity to go to a few Macy’s locations, and I would say the pinnacle point for me was being the first Black founder, especially as a male in Macy’s, in beauty, who owns his company. That was incredible. I questioned it — I was like, is this real? This can’t be real, you guys are not serious. I realized that not only was I breaking down barriers, my company was breaking down barriers.
This cult popped up in more channels, more cities, more pockets. Then we started to reach this place where we started, at the cusp of cult-status, and now with our partnership with Ulta Beauty, are potentially going to be a really big, mainstream brand. That’s been the most pleasantly surprising evolution of the brand over the past year.
It’s been incredible to really see all the love and, honestly, all the support. It’s super humbling. I think it’s really great that people are embracing our brand mission. For me, I really wanted to diversify clean beauty, that was my goal. But I also wanted to make a positive impact in other people’s lives.
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