The true scale of British football’s illegal-streaming problem is far greater than previously estimated, according to new research that raises serious questions about the game’s reliance on media-rights income. A survey by global research firm YouGov Sport has found that 5.1million adults in England, Scotland and Wales admitted to watching sport via an illegal streaming website, pirated app or modified set-top box in the first six months of 2023. This compares to estimates of three-to-four million viewers of pirated streams from recent studies commissioned by trade body the Audiovisual...
games are shared between Amazon Prime Video, Sky Sports and TNT Sports in the UK. Subscriptions to all three services would cost fans more than £70 a month and that would only give them access to 200 of the season’s 380 Premier League games, as the rest of the fixtures are reserved for the traditional Saturday afternoon slot.
Unofficial Partner’s Matt Cutler believes the cost-of-living crisis has combined with greater awareness of illegal streaming to create a situation where “the consumption of pirated live sport has become endemic” in the UK. “Unless that changes soon, it has the potential to have a seismic deflationary impact on the revenue sport generates from broadcast rights sales.”
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