.EILEENFISHERNY's ‘Hey Fashion!’ platform, in partnership with Pentatonic, takes aim at textile waste.
from landfills and harmonize change to address overconsumption, aligning with the Paris Agreement’s net-zero goals by 2050.
“It’s such a critical time right now. We know the apparel industry is not going to meet its 2030 targets — it’s going to be 50 percent off if we don’t work together,” said Fisher, who traces her passion for waste back to experience, as her brand has operated a takeback program since 2009. “We ended up with a lot of things we couldn’t sell. It’s something we’ve been focused on and what we saw when we started this [program] was how we think about design and lean into certain materials.
Johann Boedecker, founder and chief executive officer of Pentatonic, said the differentiator in this platform is its “snackable content franchises” that meet the public and industry where they are currently. And unfortunately, as he said, the reality is that compliance to new laws and adherence to good business practices are still a hallmark of being ahead of the competition when it should be the norm.
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