We might soon unravel what makes Twitter so popular but yet fails to make it money.
Twitter CEO Elon Musk will come true, his promise made nearly a year ago about making the social media platform's algorithm publicly accessible. As perWhen done, Twitter will become a rare social media platform owned privately, but its algorithm is in
. For years, algorithms of social media platforms as well as other internet-based applications, have remained closely guarded secrets to keep their competitive edge.While hugely popular, it is hard to argue that Twitter is a significant social media business. Even before Musk's takeover, the social media company was barely scraping through with minimal advertising revenue compared to the likes of Instagram and YouTube, which bring in billions every year.
As CEO of the company, Musk laid off large staff and even cut down perks at work to bring costs under control and save it from potential bankruptcy. As Musk looks to write a new chapter of social media history with Twitter, the real question is whether the company is a business.Say what you want about me, but I acquired the world’s largest non-profit for $44B lolWith advertising revenues failing to pick up, Musk relies on Twitter Blue subscriptions to bring in the money.
Musk's recent announcement would help all Twitter users understand how the platform works and prioritizes content for sharing.
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