Elon Musk is no longer the CEO of Twitter
Yaccarino assumes the tough task of making Twitter profitable and revitalizing its advertising business.
, Twitter's US ad revenue is down 59% compared to the same period last year – and it's regularly falling short of weekly projections by as much as 30%.. Some advertisers speculate that he wants to make the platform video-centric, which would make sense given Yaccarino's expertise in selling ads alongside video content.
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