Elon Musk's mood and intensity at Twitter are 'worse' than during Tesla's existential crisis five years ago, staff says
He's become"endlessly concerned with the economy getting worse," frequently bringing it up in meetings and conversations, one of the people said. During a planning meeting several weeks ago, he suggested several ways to cut costs at Twitter that struck some in the meeting as"insane." Suggestions like making the entirety of Twitter a subscription product,
, or limiting services to only users in the U.S. and Japan, because that's where Twitter is most popular, were floated.have been, from features being jettisoned to a major data center being abruptly shut down over Christmas. The latter move is what led Benham Rezaei, who was leading all of engineering under Musk, to abruptly resign at the start of January, the people familiar said. Twitter's remaining employees know that things can change fast.
Instead, Musk is demanding changes that will ostensibly benefit Twitter's bottom line. His latest fixation on his own engagement metrics, or the view counter now visible on Twitter, is said to be in part because showing increased engagement is how Twitter can charge more for ads. Musk is constantly using his own account as a test case, even forcing engineers this week to artificially boost the visibility of his tweets, according to Platformer.
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