A tweet from Joe Biden garnered triple the impressions than Musk’s game time post, sending Twitter engineers scrambling to boost their boss
The effort was sparked when a tweet from the president, who has 37m followers, generated nearly 29m impressions while a similar tweet from Musk – who has 128m followers – generated little more than 9.1m impressions., James Musk, posted urgently in the company Slack at 2.30am the following Monday morning, asking all employees who can code to participate. “Any people who can make dashboards and write software please can you help solve this problem,” he wrote. “This is high urgency.
Engineers then deployed a new algorithm that artificially inflated Musk’s tweets by a factor of 1,000, ensuring that more than 90% of Musk’s 128.9m followers see them. Many who do not follow Musk are also being served his tweets in their feed through the “For you” tab of the app’s home page, which curates tweets from a number of accounts, including those a user is not following.
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