Twitter, founded in 2006, has used its vivid, globally recognised blue bird emblem for more than a decade. 9News
, Musk was once best known for his innovative efforts through companies SpaceX and Tesla to launch rockets and build electric cars.
Musk overhauled the site after acquiring it for $US44 billion in late October, then followed with mass layoffs, disputes over millions of dollars allegedly owed in severance and Musk's note to employees that remaining at the company would mean "working long hours at high intensity".
She commented on the name change on Twitter Sunday afternoon. "Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square."
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