As the brand-new CEO experiments with changes at the company, major brands pause spending on the platform
Musk has blamedwho have urged companies to reconsider their ad buys on the platform concerned for the drop in ad revenue. And he had earlier threatened, by tweet, a “thermonuclear name & shame” on advertisers that quit Twitter.
Musk also promised faster evolution of the Twitter service, opened the possibility of allowing peer-to-peer payments and said that Twitter would allow free speech without amplifying hateful comments.Lou Paskalis, longtime marketing and media executive and former Bank of America head of global media, said Wednesday’s briefing raised questions that will likely leave Fortune 500 advertisers uneasy.
“To come out like Elon did … and say ‘vote Republican since there’s a Democrat in the White House’ – I don’t know what marketer wants to go near that,” he said.
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