Elon Musk wants to quadruple Twitter users by 2028
made his bid to buy Twitter
For starters, Musk wants to grow Twitter's monthly users from the 217 million it had at the end of 2021 to nearly 600 million in 2025 and 931 million users by 2028. That's more than quadrupling its monthly users in the next six years. Musk also wants to have 104 million paid subscribers for a service only referred to as"X." There weren't any details on what sort of product X would be, but Musk has cryptically hinted at an ad-free paid Twitter experience.
To meet those lofty goals, Twitter would obviously need a lot more paid users. Musk forecasted 69 million Twitter Blue users by 2025 and 159 million by 2028. Twitter Bluethat launched in the US this past November and offers perks like ad-free news articles, the ability to undo sending a tweet and a few other small niceties. Between the mysterious product X and Twitter Blue, Musk is clearly putting a lot of importance on getting users to opt into some sort of paid Twitter experience.
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