Elvis Presley is the inspiration behind ‘The King’, Atelier Biagetti's latest furniture collection, mixing design, art and craft
Laura Baldassari and Alberto Biagetti
Design, art and craft merge in the collection , which reflects on the quest for immortality. Presley’s legendary status is the starting point for a deeper pondering of the power of superstitions and beliefs, and their role in cementing a myth’s reputation in our collective minds. For ‘The King’, the design studio is clad in red and transformed into the imaginary home of a legend, where traditional domestic spaces become a grand stage. The idea, reads a note from the studio, is to represent the approach to the home of a generation that is now used to sharing even the most private moments.
The collection includes a large modular sofa, conceived as a platform and ideally adapting to both domestic and public spaces, a sculptural object shaped as stacked guitar cases and made in collaboration with Ravenna’s mosaic academy, and other celebratory pieces that include giant cakes illuminated by palm trees and a Christmas tree-like sculpture.
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