Emirates has finally brought its much-anticipated premium economy seats to Australia. Now the airline is banking on economy passengers trading up. Traveller
The seats, launched in January 2021, marked the first time the Gulf carrier offered the"in-between" cabin class in its 35-year history.
Middle Eastern carriers have been slow on the uptake of premium economy, with Emirates' president Sir Tim Clark once expressing concerns such a product would cannibalise sales of its more lucrative seats. Now the airline is banking on economy passengers trading up . By submitting your email you are agreeing to Nine Publishing's terms and conditions and privacy policy.
Business class elements have also been woven in – think welcome drink, fine chinaware, stainless steel cutlery, and upgraded meals and beverages. Today the airline is bucking an industry-wide trend to cut back on soft product costs, by pledging more than US$2 billion to boost its inflight experience as part of a massive retrofit program.
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