TED talks speaker Peter Shankman has one piece of career advice for anyone trying to find success.
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Given his authorship and podcast, the latter is a scenario Shankman is familiar with. PR people often turn to him for coverage of their clients who have nothing to do with the subjects he typically covers. Shankman tells the story of taking his daughter to a socialization class when she was six months old."I get an email at the end of the day, 'Dear Mr. Shankman, thank you so much for allowing us to spend time today with Jessica. It was a wonderful experience and we hope to see you and Jessica back soon.'"Shankman found this exchange incredibly frustrating. Spelling errors can be a sign of general carelessness. This one erased any sense of trust Shankman had in the organization.
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