“Splash” and “Wall Street” star Daryl Hannah helped carry out a Barbie-themed “hoax” that duped several media outlets into believing she was the face behind Mattel’s new environmentally conscious “EcoWarrior Barbie” Barbie barbiemovie
and other recycled materials.
“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” Richard Dickson, president and chief operating officer of Mattel, said in a statement at the time. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential.
The program, the statement said, is one of several supporting the company’s corporate goal to “to use 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030.”Disney’s ‘Haunted Mansion’ crept into theaters this weekend. But moviegoers still preferred Warner Bros.’ ‘Barbie’ and Universal’s ‘Oppenheimer.’
Those pledges weren’t enough for the BLO. Members from the activist group lambasted Mattel on Tuesday in“This is a message for Mattel, and every other company: Stop making plastic crap. You are ruining our future. Stop pink-washing your environmental crimes,” two seemingly young girls say in the clip.
“I love animals. I love the planet. Don’t take them from us. I think adults should just stop messing with our future,” one of them adds before they repeat in unison that “the Barbie Liberation Organization has spoken.”
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