.Zegna has launched a charity initiative supporting education.
GIVING BACK: In its quest to redefine masculinity, which kicked off with the latest communication campaign, the Ermenegildo Zegna Group is launching a charity initiative called “From A to Zegna,” aimed at promoting educational programs globally.
The T-shirts are available starting today in all Zegna flagships and will be sold on the brand’s web site starting Tuesday.The educational programs are aimed at promoting positive behavioral changes among youth and protecting vulnerable children around the world. They include workshops, group discussions and tie-ups with universities. The company stressed each initiative will answer the needs of the local community it addresses.
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