Jimmy Pitaro, a seasoned digital executive who has been president of ESPN for the past year and a half, offered a predictably upbeat assessment of the Disney unit in an appearance Thursday at the P…
started with a four-minute recitation of ratings gains across several programs, from U.S. Open tennis to Monday Night Football to Major League baseball. The session steered clear of controversial topics like the recent push away from politics, carriage talks with AT&T/DirecTV or coziness with sports leagues. Even so, it offered some rare public samples of the thinking from the corner office at a dynamic moment in sports media.
The discussion of the rights negotiations sparked an interesting exchange among some of the 100 or so attendees at the intimate Paley event. Former NBA Commissioner David Stern and Hearst executive vice chairman Frank Bennack were among those weighing in. The upshot: good relationships plus the highest price tends to carry the day in any negotiation.
ESPN+ passed 2 million subscribers earlier this year, less than a year after its spring 2018 launch, and Disney projects it will have 12 million customers by 2024.
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