Struggling to recruit from Gen Z, the Army plans to move its massive ad budget from TV to digital and focus on tech jobs over combat.
The US Army has struggled to recruit new soldiers and prove the value of its $400 million annual advertising budget in recent years. Its new marketing leaders told Business Insider they would shift toward digital, data-driven marketing and away from linear TV to target the elusive Gen Z.
The US Army has struggled to recruit new soldiers and prove the value of its $400 million annual advertising budget in recent years. Its new marketing leaders told Business Insider they would shift toward digital, data-driven marketing and away from linear TV to target the elusive Gen Z.
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