U.S. tech giants such as Apple , Google, Facebook and Amazon should be regulated by the EU country where they are based under proposed EU rules, a top lawmaker said on Tuesday, knocking back efforts by some countries to broaden the planned act's scope.
should be regulated by the EU country where they are based under proposed EU rules, a top lawmaker said on Tuesday, knocking back efforts by some countries to broaden the planned act's scope.
France and a few other countries are seeking to broaden the scope, worried that enforcement concentrated in just two countries may weaken the rules and also slow down decision-making. "Targeted advertisements that are based on your behaviour on Facebook, for instance, that should not be allowed. Advertisements based on the fact that you have visited websites for buying shoes and things like that, classic commercial advertisements should probably be allowed," she said.
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