EU threatens TikTok Lite with ban over reward-to-watch feature

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EU threatens TikTok Lite with ban over reward-to-watch feature
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App feature could be suspended unless child safety concerns addressed, in first use of sweeping new digital powers

that it believes could be “as addictive as cigarettes” unless the company offers “compelling” fresh evidence that children are safeguarded.

The commission said the reward feature could be suspended in the bloc if TikTok did not provide a satisfactory response to regulators’ concerns about the impact on users’ mental health. Breton told reporters that TikTok Lite “could be as toxic and addictive as cigarettes”. He said that while TikTok’s main app offered users “fun and a sense of connection”, it also “comes with considerable risk for our children: addiction, anxiety, depression, eating disorders, low attention spans.”to provide a risk assessment over the new Lite new service amid concerns it could encourage children to become hooked on watching videos.

Breton wrote on X: “Unless TikTok provides compelling proof of safety, which it has failed to do now, we stand ready to trigger DSA interim measures including the suspension of the TikTok Lite ‘reward programme’.Get set for the working day – we'll point you to all the business news and analysis you need every morningA TikTok spokesperson said: “We are disappointed with this decision – the TikTok Lite rewards hub is not available to under-18s and there is a daily limit on video watch tasks.

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