Sam Ryder's song Space Man gave the UK its first top 10 result since 2009. What went right?
"I think it's just a flip in attitude," says Amy Wadge, who co-wrote Sam's song, as well as hits for Ed Sheeran, Camila Cabello, Kylie and Alicia Keys."But this year the thinking was, 'How about we don't do that, and we look at it with the sort of respect that other countries do?"And that's the key. When Britpop was in its ascendancy in the 1990s, the UK decided Eurovision wasn't worth the effort.
"In an ideal world, everybody has this vision of Steps going to Eurovision and being the perfect act, with the perfect song, and we turn it around for the UK," she said. Then, in 2021, Måneskin won. The Italian rock band became an international success story, touring with the Rolling Stones, winning MTV Awards and achieving one billion streams of their hit song Beggin'.
Their CEO, Ben Mawson, felt the UK had been wasting a golden opportunity; and offered the BBC the resources of his company - which has in-house designers, choreographers and recording studios in addition to its talent management arm.he told Radio 1's Newsbeat last October "The song was written a year and a half ago with no intention of Eurovision in our minds," says Sam. "It was a gorgeous, boiling hot day in London, so naturally, we were in a studio with no windows and Space Man just seemed to come out of space… man."
"His TikTok success is all about great recordings by great artists - and those artists all turned around and got back to Sam and said, 'You're fantastic, you're doing a great job on my song.'"After Eurovision, Sam Ryder has plans to release new music, as well as a tour with Paloma Faith"It was something that we hadn't particularly thought about," David says.
"The song has a real British heritage sound, so we wanted to draw on our inspirations of Queen and Bowie and how they used lighting and filters to produce 'stars' on camera.
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