Movie about Richard Montañez, who helped launch a spicy snack revolution, debuts in June on Hulu and Disney+.
Eva Longoria attends a screening of"Flamin' Hot" on Sunday in San Antonio. Longoria directed the movie about a Frito-Lay employee who helped launch Flamin' Hot Cheetos.In a key scene in the new movie “Flamin' Hot,” Richard Montañez, the Frito-Lay plant worker who helped launch Flamin' Hot Cheetos, engages in some guerilla marketing.
Eva Longoria, who directed “Flamin' Hot” — it’s her first feature after years of experience directing TV shows such as “Jane the Virgin” and “Black-ish” — is doing some guerilla marketing, too. She knows she has a good product: “Flamin' Hot” won the audience award at the South by Southwest Film Festival in March.
Eva Longoria, right, introduces access Annie Gonzalez during the screening of"Flamin' Hot" at the Regal Alamo Quarry theater on Sunday.Longoria introduced the movie and took part in a Q&A with actors Jesse Garcia and Annie Gonzalez, who star as Montañez and his wife, Judy.
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