Everyday essentials a hit with homes as Amazon ups ante on delivery

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Everyday essentials a hit with homes as Amazon ups ante on delivery
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Amazon's Australian boss says consumers are flocking to the site to sign up for subscription deliveries of household staples as the retailer ups the ante on fast delivery in major cities MsEmmaK

The local boss of e-commerce giant Amazon says Australian consumers are flocking to the site to sign up for subscription deliveries of household staples as the retailer ups the ante on fast delivery in major cities.

Grocery and household staples have been a drawcard for customers on the platform, with Menzies highlighting strong demand for the company’s “subscribe and save” feature, which gives users a small discount for scheduling repeat deliveries of things like toilet paper, dog food and soft drinks. Amazon is well-known for its superfast product delivery, with the company pioneering the model of parcels arriving in as little as two hours across the US.

As a number of grocery delivery start-ups fall on hard times, supermarket giant Woolworths has been trialling one-hour deliveries through its Metro60 app. Meanwhile, both Coles and Woolworths have also launchedWhile Amazon has contributed only a small part of Australia’s retail spending so far, analysts are watching its expansion closely.

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