Last week the Carlyle Group and former Domino's CEO Patrick Doyle formed a landmark partnership that signals just how much retail is going to change.
Share to twitterAn employee opens the door to the kitchen at a Domino's Pizza outlet, operated by Jubilant Foodworks Ltd., after the opening of the company's 600th Indian restaurant in New Delhi, India, on Monday, Aug. 26, 2013.
Thirty minutes or less was Domino’s marketing handle way back in the 1980s. Now, put that handle into today’s context. Does it sound like anything familiar?It sounds exactly like something Amazon would or will say in just a few years time. That is the beauty of what Domino’s Pizza is and what so many digitally-native brands and retailers aspire to be. Physicality is becoming far less relevant. Availability is what will win the day.Domino’s Pizza, under Doyle’s stewardship, became top-of-the-class in terms of tech. According to the Carlyle Group press release,If you have never ordered from the Domino’s app, you should.
Third, you can handle payment electronically, including the tip, too, which means no more having to find single dollar bills or standing there awkwardly in front of the delivery person, while writing down the tip on a credit card receipt in front of him or her. You can count on one or at most two hands the number of companies that are able to do everything as quickly and as easily as what was just described. Doyle not only knows how to bring this to life, but he also had the vision to get Domino’s Pizza out in front of this trend and its competition in the first place.
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