Ex-Teacher Blooms into Successful Florist Amidst Regional Grape Industry Struggles

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Ex-Teacher Blooms into Successful Florist Amidst Regional Grape Industry Struggles
Flower FarmingSustainabilityRegional Economy
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Natalie Brock traded her teaching career for a blossoming flower farm after realizing the importance of pursuing passions. Once a quarter acre of unkempt land, her farm now thrives with dozens of floral species, utilizing sustainable farming practices. Brock champions a 'grown not flown' culture, highlighting the benefits of local, pesticide-free flowers for both health and the environment.

More than a decade of teaching has taught Natalie Brock a thing or two, but the biggest life lesson has been to "do something you love".

Ms Brock grows dozens of floral species including dahlias, snapdragons, ranunculus, zinnias, and leucadendrons.The land before Ms Brock quit teaching. / Ms Brock's garden five years later. "By investing in the soil, and using fewer pesticides and sprays, we have created a really healthy ecosystem." And while revised import conditions in 2018 led to a 70 per cent reduction in quarantine pest detections in imported flowers and foliage, Ms Brock says a "grown not flown" culture was a welcome change to her regional community."They know that when they come and get the flowers, they've only just been picked and they're going to last longer than if you were to buy them at a supermarket," she says.

"The grape industry is looking pretty dark at the moment so, given that the wine industry is so bad, we are constantly reviewing what our future will look like," she says.

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