Two thousand years may have passed but Bulgari’s new outpost pays homage to its first emperor and Roman antiquity.
An imposing marble statue of the founder of the Roman Empire’s Augustus sits proudly in the entrance of the new Bulgari Hotel in Rome. The original piece watches over you on arrival and looks out to the circular tomb that holds his ashes. Two thousand years may have passed but this new showstopper pays homage to his rule and Roman antiquity.
From humble beginnings, it has evolved into a formidable player in the luxury market with an established and growing network of stores globally. The Roman connection remains strong, underpinned by three verities: it’s headquartered here; its gemstone superwoman Lucia Silvestri is Roman and has a cult-like international social media following; and its flagship store sits tall on the famed designer strip Via dei Condotti where, in itsThe underlit spa pool is reminiscent of an ancient Roman bath.
Rome has always been Bulgari’s great inspiration, with its pavements, colours, lines and monuments informing its jewellery and other high-end designs. It’s only fitting that this new 114-room design masterpiece is located next to two of Rome’s most historically significant monuments, commissioned by Augustus himself – the circular mausoleum of his final resting place, and the Ara Pacis, the grand monument erected to celebrate the era of peace brought forth by his reign.
Known for his three Michelin-starred restaurant Reale in Abruzzo, Romito’s name is now synonymous with the maison. All cravings are covered with contemporary Italian cuisine at Il Ristorante – Niko Romito, aperitivos and sweeping skyline views at rooftop terrace La Terrazza, Roman classics and light bites at the ground-floor Il Caffe, and sweets at Bulgari Dolci.With seemingly endless drive , Bulgari have focused philanthropic pursuits around the preservation of Rome’s heritage.
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