A$AP Rocky, Julia Garner and Elliot Page are to front the advertising campaign for the Gucci Guilty fragrances, which is expected to be released on March 1.
. The launch was Michele’s first foray into the brand’s makeup, but over the last few years the category has been expanded to include eye and face products, such as a range of foundation, bronzer, highlighter, eye pencils and mascara, among others.Courtesy of Gucci
As reported, Gucci’s parent company Kering earlier this month appointed Estée Lauder veteran Raffaella Cornaggia chief executive officer of the division Kering Beauté. Cornaggia is charged with developing the beauty category for Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato and Qeelin.about Kering’s move to bring its beauty operations in-house, mirroring what it did with eyewear six years ago.
Commenting on Cornaggia’s appointment, RBC Capital Markets analyst Piral Dadhania said in a note that the operation “should provide Kering with sufficient time to build and develop its in-house capabilities in the category with smaller brands, and over time, offer an alternative in-house option for Gucci Beauty for when the Coty license deal expires,” which is expected to be in 2028.
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