Madewell, the steadier performing brand of the J. Crew Group, has named Adrienne Lazarus president to extend its track record of growth.
“Adrienne’s exceptional leadership skills, creativity and passion for building relevant, customer-centric and purpose-driven brands will be a great asset to our team as Madewell continues to scale,” Wadle said in a statement Tuesday. “Her strategic approach, entrepreneurial spirit, and proven track record makes her the ideal leader to join Madewell as we position the brand for the future.”
The last person to hold the title of Madewell president was Wadle. After working for several years at Madewell, including being part of the team led by Millard “Mickey” Drexler that launched the brand in 2006, she became president of Madewell in 2017. In April 2019 she was promoted to CEO of Madewell, and in November 2020, Wadle was again promoted, to CEO of the J. Crew Group.
Lazarus was also once the president of the Ann Taylor brand, leading a turnaround there and during her 17-year tenure at Ann Taylor Inc. she was instrumental in launching and growing Loft to $1 billion in revenue.“Madewell is an iconic brand with well-positioned product, deep customer loyalty and unique focus on creating community,” Lazarus said in a statement.
With its fall 2023 collection, Madewell continued to evolve. “It really does tie back to the work we started for spring — our effortlessly refined perspective, always rooted in denim,” Joyce Lee, creative director at Madewell, told WWD in a recent interview. Relaxed tailoring, separates that can be paired with the denim, chinos, and “effortless” styles are all important, she said.
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