CVS Pharmacy is getting into the prestige beauty game.
“It was designed to be a place where people could get help to find skin solutions at their corner store, or a place they’re already comfortable,” she said. “When I think about the journey a skin care customer goes on, you’ve got a really wide range of education and engagement in the space…lots of people don’t even know where to start. There’s really a lack of accessibility in some places.”
“This provides the beauty consultants the ability to analyze your skin in real time to help make recommendations, based on their training,” Harrison said. “It’s someone who can look at your skin and tell you, ‘This is what I see.'” Harrison described the foray as “customer-led,” adding that “we do our best when we listen to our customers. We know that they shop multiple channels, and we also wanted to go slow and test the exploration end of prestige while introducing some new things. Our customers, on average, might not be as familiar with these brands, but there’s definitely an opportunity to provide discovery.”
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