.eddiebauer has tapped a streetwear stalwart as its first creative director, WWD has learned exclusively.
Bevans began his career in New York City, apprenticing at a local tailoring house, of which he became the owner at age 19, and went on to have a series of jobs going back to the beginnings of streetwear. From 2003 to 2007, he was design director of Nike’s Blue Ribbon Sports Division, which started his love affair with the Pacific Northwest, where he now lives, spending much of his time on a vegetable farm in the Willamette Valley, about 40 miles outside of Portland, Ore.
His values fit Eddie Bauer’s broader goal “to demystify the outdoors and make it a more accessible place,” said Huang. “ “I didn’t want to get too far onto the summit of the mountain, because we have that product, I wanted to do something a bit cleaner in aesthetic, wearable, and not so much on the heavy branded logos,” said Bevans. “You’ll see an aviator flight jacket and some classic track-inspired essentials. I’m on a farm all spring and summer, and I have my trucker hat I like to wear…so there are breathable lightweight hats, and fun shirts with a cargo pocket, because I like to keep things in my shirt.
“It’s been a great year. ABG recognizes the value of the outdoor experience, the business is super strong, and digital has led the way,” said Huang. “People are seeing good product, good value, and feel good about our trajectory,” he added, noting that there has also been interest from a number of new wholesale partners.Eddie Bauer is credited with having developed the first quilted down jacket via a 1940 patent.
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