EXCLUSIVE: Fenty to Open PFW Pop-Up at Galeries Lafayette Champs-Elysées

It remains to be seen if Rihanna will personally inaugurate the space, which marks her label’s first partnership with a department store.

The luxury house launched by Rihanna with LVMH Moët Hennessy Louis Vuitton will take over Galeries Lafayette Champs-Elysées from Sept. 23 to Oct. 12, bathing its tunnel-like entrance in its signature blue color.

Whether Rihanna will personally inaugurate the space remains to be seen. Fresh off the positive reactions to her Savage x Fenty lingerie show, described as a highlight of New York Fashion Week, the pop star would be certain to trigger a mob scene with a personal appearance at the venue.

The 70,000-square-foot flagship, which opened in March, is part of the retailer’s bid to redefine the local retail experience with a mix of spectacular architecture, new-generation sales assistants and a “phygital” store model incorporating elements of online shopping.

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