Responsibility and sustainability at Golden Goose are seen as a journey rather than yet another key performance indicator, according to chief executive officer Silvio Campara.
The four pillars include innovation, the valuation of craft, care for the people, and engagement with communities. These are articulated with different goals to be met by 2025, many of which, Campara explained, will come to life by 2023. A new chiefofficer, Federica Ruzzi, joined the brand last year after stints at Moncler, Fiat and Toyota.
and ready-to-wear offering, respectively; extend the Cradle-to-Cradle Certification to all its new products, as well as tracing all raw materials it uses.Traceability is particularly high on Campara’s agenda. Next month, Golden Goose is expected to announce the merger with an established Italian supplier with strong R&D potential.
According to Campara, innovation and “technology should always go hand in hand with craftsmanship… which we’ve always championed without losing sight of the future.” In sync with Golden Goose’s “people-centric” approach, social corporate responsibility initiatives are tied to the shoemaker’s community of employees and customers, harkening back to its seminal community-driven bent. They stretch far beyond communication, entailing, for instance, the opening of new, so-called Forward stores in 2022.
In response to the humanitarian crisis following Russia’s invasion of Ukraine the company has pledged an undisclosed donation to the United Nations High Commissioner for Refugees, and its employees and relatives were encouraged to collect essential goods destined to refugees. The brand has also temporarily halted shipments to Russia, where it operates via wholesale accounts.