.gwenstefani’s beauty brand, GXVE, is leaning into the lip category, launching 10 new shades.
It was on March 3 that GXVE was unveiled online at Sephora, its exclusive retail partner, as well as d-to-c with eight products, priced between $21 and $48: an eye shadow palette in four color options; a pencil eyeliner in black and blue; two brow pencils in various shades; the oil primer, and lipstick.
The products are cruelty-free, utilize refillable packaging and meet the Clean by Sephora standards.GXVE is also focused on showcasing its waterproof brow products and eyeliners, with summer around the corner, as well as introducing more product. The year will see two more launches, one in September and another for holiday.The brand aims to enter the U.K. and Australia, both via d-to-c and physical retail.FOR MORE ON GWEN STEFANI FROM WWD.
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