Jacquemus is heading to the Palace of Versailles for its next fashion show on June 26, as part of a brand elevation strategy that includes plans for an international retail rollout.
“Being able to do a show in Versailles has always been a childhood dream,” he said in a statement shared exclusively with WWD.
“We are not going to take a literal approach, so it will be a slightly more poetic Versailles than the classic Versailles extolled by the big French houses,” he told WWD. “What’s important to me, on a personal level and almost in a civic sense, is for a brand like ours, which has such a strong connection to youth, to help reconnect Versailles with people who may not be interested in it,” Daguzan said.
Surfing on its rapid growth in the wake of the coronavirus pandemic, the brand signaled it was ready to vault into a bigger league with the opening last September of its first ever boutique on Avenue Montaigne, one of the world’s most exclusive shopping streets. Jacquemus posted gross revenues of 212 million euros in 2022 versus 102 million euros in 2021, he reported. Daguzan declined to provide a forecast for 2023, but said another doubling of revenues was out of the question. The executive previously said the company“Right now, we are in a phase of stabilization,” he said. “I feel this year requires adaptability.”
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