Coresight Research’s livestream shopping event will be back for the holidays.
“We are incredibly excited to be part of the 10.10 event, giving brands and retailers access to Smartzer’s live shopping,” said Karoline Gross, founder and CEO of Smartzer. “We are very interested to see how different brands and retailers in the U.S.
will approach shoppable livestream content throughout the event, following the huge success of the format in China, where nearly 15 percent of all online sales now come from live shopping. Results from live shopping in other markets are already showing engagement rates of up to 75 percent, strongly suggesting that this format will become core to
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