Marginal MediaWorks, based in Los Angeles, has agreed to buy Fresno Unlimited, an A.I. startup backed by Chamath Palihapitaya, Zander Lurie and Jason Calacanis.
) are struggling to decide which movies and shows to fund, which platforms or theaters to release them, when — and for how long.
Typically, movies get a focus group treatment after they're made. “Our whole thing is — why don't you start there?” Sanjay Sharma, Marginal’s founder and CEO, tells Axios.The dominance of streaming requires higher quantities of content and therefore more careful budgeting.
Once a piece of content is made, they can also use Fresno’s platform to target and to distribute shows to certain viewers as they've done with stars like"The intent and the practice is about de-risking [the process]," Rob Goldberg, Fresno's founder and CEO says. Marginal sees its role with Fresno as being able to work with any sized studio or platform — regardless of what data they have.is to help stories from underrepresented creators and communities see the light of day.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
West Hollywood to distribute test strips for date-rape drugs amid effort to improve nightlife safetyThe city of West Hollywood is launching a new program aimed at making nightlife safer.
Read more »
Cinedigm, Screambox Take North America For U.K. Horror-Comedy ‘When The Screaming Starts’EXCLUSIVE: Cinedigm and Screambox have acquired all North American rights to the U.K. horror mockumentary When the Screaming Starts, following a documentary-maker as he attempts to make a film abou…
Read more »
It’s not just you — there are no movies out right nowAudience attendance has rebounded since theater doors have reopened — but the explosion of streaming options coupled with the health crisis has changed moviemaking, and watching, permanently.
Read more »
Harry Styles on Navigating Gay Sex Scenes in ‘My Policeman’: “It’s Tender and Loving and Sensitive”In a new Rolling Stone cover story, the pop superstar opens up on those Star Wars rumors and his future in Hollywood: 'I don’t imagine I’d do a movie for a while.'
Read more »
Joe Rogan slams Hollywood hypocrisy: ‘Anti-gun, but they promote guns more than any other media on the planet'SNAP BACK TO REALITY: joerogan unleashes on Hollywood elites for pushing liberal policies in the real world while making movies that suggest the opposite.
Read more »
Marilyn Monroe at Home in Hollywood: Color Photos of the Star in 1953Actress Marilyn Monroe at her home. Click the link below to view more photos of Marilyn at Home in Hollywood. (📷 Alfred Eisenstaedt, 1953/LIFE Picture Collection) LIFEMagazine AlfredEisenstaedt MarilynMonroe LIFELegends 1950s Hollywood
Read more »