Like its fashion,moncler’s first fragrances — for women and for men — mix high-tech and luxurious heritage elements.
The bottles’ “borraccia” shape is meant to reflect the house’s sporty roots, and the flacon’s silver-colored ribbing nods to Moncler down jackets’ quilting.’s amber juice can be seen and a white Moncler tag, the men’s version is topped with a silver dipped effect and a black branded label. The two bottles’ shapes differ slightly, with the iteration for women more rounded at the base.
Other notes include Italian bergamot, jasmine sambac and heliotrope, plus the Mountain Woods accord, which has amber, cedarwood and sandalwood notes that fuse with a natural vanillin. “For Christophe Raynaud and I, the idea was to play that against the fresh, green element of the Alpine Green accord with aromatic touches of pine resin, sage and cypress,” continued Maisondieu. “To that effect, Moncler Pour Homme is very modern in a way that it has a long drydown. It doesn’t really follow the formal construction of a traditional perfume.”
The Moncler fragrances will launch first on Tuesday in tight distribution of about 200 doors, with three or four doors per country, and online. In the U.S., that will be at Bloomingdale’s and in the U.K., at Selfridges, for instance. About 50 Moncler boutiques are to introduce the scents, as well, before a wider rollout in early next year, when between 2,000 and 3,000 points of sale are to carry the fragrances.
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