Exclusive: Oscar Mayer reintroduces Wienermobile to the road

Kraft Heinz announced exclusively with 'Good Morning America' that the Wienermobile is back after a brief stint as the Frankmobile this summer.

-- specifically to celebrate its all-beef frankfurter recipe -- the American food manufacturer is reverting back to its original namesake glory: the Wienermobile.

"The words I hear most often are 'I remember when' -- it just brings back a lot of nostalgia," Roland said of the clientele climbing up the silver steps of the former Frankmobile.Kelsey Rice, the associate director for Oscar Mayer hailed it as a "franktastic summer," but admitted, "like many of you, we miss our original icon -- the Wienermobile.

But in all of Roland's experience, whether at the wheel or training the next generation of hot dog drivers set to become consumer-facing frontpersons for the brand, he said the "entire mission is to bring joy to people." While Roland considers himself more of a tried and true fan of Oscar Mayer's hardwood smoked bacon for breakfast and BLT sandwiches, he remained steadfast in his adoration of "the provocateur of joy" that has evolved as the Wienermobile over the years.

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